Posts from the “Social Media Marketing” Category

How to add your WordPress blog to the Creative Commons

The sharp-eyed amongst you will notice a new addition to my blog design – a creative commons license.  You’ll find it at the bottom of the left column.  You may have to scroll down a way!  It looks like this:

liz cable blog cc license

We’ve been learning about Creative Commons and Public Domain licensing in our Online Research class, and we are all busy going through our images and media on our blogs to make sure we are giving credit where it’s due, thanking those who have allowed us to use their media. Alternatively we may have to  choose new media when we realise we haven’t got the creator’s permission to use something, or if we can’t track down where we got it from (a very common occurrence!).

However, we really need to protect ourselves as writers and media creators too.  Assuming we want our work to be shared – how can we let people know?

You can learn the WHY of creative commons licensing

You can learn the WHAT of creative commons licensing 

And as for HOW to add the license to my blog, these are the steps I went through:

How to add a Creative Commons License to a wordpress.com blog.

Go to the Creative Commons site, and choose  a Creative Commons License

CC choose a license

Choose a license here.

The code you need to add to your WordPress site will be automatically generated in the bottom right box.

In another browser tab, login your WordPress Site and go to the Dashboard.

From the Menu choose Appearance, and then Widgets.  The one you want is the Text Widget

Click on the Text Widget and drop it into one of the sidebars of your blog.

text box

 

Give it a title – I just put “license”.

Then copy and past the text from your license box into the text box.

Press the blue [SAVE] button and you are done.

Remember that if you are at any point going to use media with a share-a-like license, then you need to make your media share-a-like too.

 

 

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Top 5 social media questions marketers want answered

This post is from the 2014 Social Media Marketing Industry report by Michael A. Stelzner Founder, of  Social Media Examiner 

The top social media questions marketers want answered can be summarized in the following keywords: tactics, engagement, measurement, tools and audience – in that order.   As the social media marketing industry continues its massive expansion, the needs of marketers shift.  Below are the top issues marketers are facing today with social media marketing.  At least 83% of marketers surveyed felt they are struggling to answer all of the following questions:

  1. TACTICS: What social tactics are most effective?  The number-one question marketers want answered (91%) is which tactics work best. This high number is likely in response to the constant changes taking place across many social networks.

  2. ENGAGEMENT: What are the best ways to engage my audience with social media?  Figuring out how to best connect with people remains high on the list of questions marketers want answered (89%). As more businesses become social, those that best engage will stand out.

  3. MEASUREMENT: How do I measure the return on my social media marketing?  A significant 88% of marketers want to know how to measure their return on investment for social media activities. This question has been top of mind for marketers for the last four years. Clearly very few marketers have figured this one out.

  4. TOOLS: What are the best social management tools?  As interactions increase and newer social networks continue to grow, the need for tools to simplify social media marketers’ jobs becomes more important. A whopping 85% feel like they don’t know what tools are best.

  5. AUDIENCE: How do I find my target audience with social media?  Figuring out how to target customers and prospects is a big concern for marketers (83%). Because of the enormous size of social networks combined with ever-changing ways to connect with people, marketers need guidance.

2014 Social Media Marketing SocialMediaExaminer.com
Industry Report © 2014 Social Media Examiner

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