This post is from the 2014 Social Media Marketing Industry report by Michael A. Stelzner Founder, of  Social Media Examiner 

The top social media questions marketers want answered can be summarized in the following keywords: tactics, engagement, measurement, tools and audience – in that order.   As the social media marketing industry continues its massive expansion, the needs of marketers shift.  Below are the top issues marketers are facing today with social media marketing.  At least 83% of marketers surveyed felt they are struggling to answer all of the following questions:

  1. TACTICS: What social tactics are most effective?  The number-one question marketers want answered (91%) is which tactics work best. This high number is likely in response to the constant changes taking place across many social networks.

  2. ENGAGEMENT: What are the best ways to engage my audience with social media?  Figuring out how to best connect with people remains high on the list of questions marketers want answered (89%). As more businesses become social, those that best engage will stand out.

  3. MEASUREMENT: How do I measure the return on my social media marketing?  A significant 88% of marketers want to know how to measure their return on investment for social media activities. This question has been top of mind for marketers for the last four years. Clearly very few marketers have figured this one out.

  4. TOOLS: What are the best social management tools?  As interactions increase and newer social networks continue to grow, the need for tools to simplify social media marketers’ jobs becomes more important. A whopping 85% feel like they don’t know what tools are best.

  5. AUDIENCE: How do I find my target audience with social media?  Figuring out how to target customers and prospects is a big concern for marketers (83%). Because of the enormous size of social networks combined with ever-changing ways to connect with people, marketers need guidance.

2014 Social Media Marketing SocialMediaExaminer.com
Industry Report © 2014 Social Media Examiner

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