Archive for September, 2014

So, does having profile information and a photograph help people learn together online?

This article from “Research in Learning Technology” concludes “it depends”.

glyphicon_profile

There seems to be four schools of thought:

  1. I need to see profile information and photos to feel connected to other people.
  2. I’d rather not have photos and give away personal information as I’m worried about my own privacy.
  3. I can interact with the individual postings and topics – who posts them isn’t relevant.
  4. I don’t see why photos and profiles are needed.

Full journal article here: Social presence in online learning communities: the role of personal profiles

Research in Learning Technology – Print ISSN 2156-7069; Online ISSN: 2156-7077This journal is published under the terms of the Creative Commons Attribution 4.0 International (CC-BY 4.0) License.

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Steampunk – the anatomy of a trend

Will we be buying clockwork goggles from TopShop this Spring?  So I’d noticed designers like Tom Dixon making gorgeous steampunk nic-nacs for the home, but this gorgeous infographic from IBM predicts the mainstreaming of steampunk.

“Through its sentiment analysis, IBM has found that steampunk is evolving into a cultural ‘meme’ via a series of leaps across cultural domains (such as fiction, visual arts, etc). A combination of science fiction and fantasy, steampunk is a sub-genre based around gothic machinery and the industrialized civilization of the 19th century. Rooted in the designs of the industrialized civilization of the 19th century, steampunk is a retro-futuristic style of fashion that is influenced by the works of Jules Verne, Nikola Tesla, HG Wells and more.” >> Full report on how Steampunk is Trending.

IBM STEAMPUNK - The birth of a trend - Infographic

IBM STEAMPUNK – The birth of a trend – Infographic

Flashnotes – The Collaborative Economy meets Social Learning

Students creating learning for other students, and making money from it too?  If only.

But that’s what’s promised by Flashnotes – a new collaborative peer-to-peer learning marketplace where students can offer services or create resources such as flashcards for other students, and earn a weekly commission on their sale.  I’m an enthusiast both for using technology for learning, and for social business models, so this should be right up my street.

In his LinkedIn profile, founder Mike Matousek says

Flashnotes is on a mission to provide college students with two things — more money and better grades. On Flashnotes.com, college students sell and buy course-specific study materials — study guides, notes, flashcards, video tutorials, and live video help.  Flashnotes.com Pays2Study (TM) approach empowers smart college students to make money from their own study material while helping other students study smarter to get better grades.

flashnotes sale

A quick look through the busy marketplace, shows one enterprising student has earned $126 selling a Final Exam Study Guide, so it’s obviously striking a chord with students.  Though as a lecturer it leaves me feeling a little uncomfortable, and not just because of money changing hands for what I would like to encourage as commonplace collaboration, but because of the potential plagiarism issues.  Would you like your “complete semester notes” – as translated by one of your students – to be for sale online?

There are no UK Universities on board yet – want to be the first?

 

Top 5 social media questions marketers want answered

This post is from the 2014 Social Media Marketing Industry report by Michael A. Stelzner Founder, of  Social Media Examiner 

The top social media questions marketers want answered can be summarized in the following keywords: tactics, engagement, measurement, tools and audience – in that order.   As the social media marketing industry continues its massive expansion, the needs of marketers shift.  Below are the top issues marketers are facing today with social media marketing.  At least 83% of marketers surveyed felt they are struggling to answer all of the following questions:

  1. TACTICS: What social tactics are most effective?  The number-one question marketers want answered (91%) is which tactics work best. This high number is likely in response to the constant changes taking place across many social networks.

  2. ENGAGEMENT: What are the best ways to engage my audience with social media?  Figuring out how to best connect with people remains high on the list of questions marketers want answered (89%). As more businesses become social, those that best engage will stand out.

  3. MEASUREMENT: How do I measure the return on my social media marketing?  A significant 88% of marketers want to know how to measure their return on investment for social media activities. This question has been top of mind for marketers for the last four years. Clearly very few marketers have figured this one out.

  4. TOOLS: What are the best social management tools?  As interactions increase and newer social networks continue to grow, the need for tools to simplify social media marketers’ jobs becomes more important. A whopping 85% feel like they don’t know what tools are best.

  5. AUDIENCE: How do I find my target audience with social media?  Figuring out how to target customers and prospects is a big concern for marketers (83%). Because of the enormous size of social networks combined with ever-changing ways to connect with people, marketers need guidance.

2014 Social Media Marketing SocialMediaExaminer.com
Industry Report © 2014 Social Media Examiner

Excuse me while I change

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